Monday, 11 June 2012

Worthy BookTM F&B Special Edition hits all major bookstores and newsstands!

English Version

Klang Valley, 5 June 2012 - Worthy Media, publisher of the Worthy BookTM series (www.worthybook.my), has released Worthy BookTM F&B Special Edition 2012-2013 and is now available in all major bookstores in Klang Valley, such as MPH, Popular, Borders, Times, Kinokuniya and selected myNEWS.com outlets.

This special edition focusing on food is targeted at students and young working adults as well as all food lovers in Klang Valley. The new edition packs in 275 meal vouchers worth over RM3,000 in savings to let consumers enjoy special discounts, free samplings and attractive meal offers.

Participating merchants in the Worthy BookTM F&B Special Edition 2012-2013 include over 55 top F&B brands such as Subway, Wendy's, Boost Juice Bars, BreadTalk, Cupcake Chic, Gloria Jean's, Krispy Kreme, Carl's Jr, Shogun, Sushi Tei, Saisaki, Chilla Cup, Delectable, Toast Box, Bee Cheng Hiang, DucKing, Kim Gary, Gelatomio, Lecka Lecka, Meet Fresh, Mochi Sweets, Ochado, Share Tea, Mr Siew Bao, The Soya Shop, Ichiban Boshi, Pepper Lunch, Ko Hyang, D'Rich, Brotzeit, The Beer Factory, Crazy Potato, Oyster King, Planet Popcorn, Shihlin Taiwan Street Snacks, Ninja Joe, and many more!

Ken Kho, Chief Editor for Worthy BookTM F&B Special Edition 2012-2013 shared that "It is the daily dilemma of ‘Where to eat?’ and our team’s love for food, coupled with the aim to offer F&B advertisers a targeted and relevant platform, that help conceptualized this idea of a food guide combined with delectable offers".

Ken added that A&P activities planned for Worthy BookTM F&B Special Edition 2012-2013 include brand tie-ups, roadshows at popular malls and universities, out-of-home media, online & social media campaigns and print advertisements.

Future plans for Worthy BookTM include releasing focused editions for different demographics, corporate loyalty programs, increasing its online presence and introducing mobile apps.

For more information, please visit www.worthybook.my or www.facebook.com/worthybook.



Chinese Version

Worthy Media, Worthy Book TM 出版社(网址:www.worthybook.my), 推出了Worthy Book TM 美食特 2012-2013 如今在隆雪区各大书局如 MPH, Popular, Borders, Times, Kinokuniya 和部分 myNEWS.com 商店皆有销售.

古语说“书中自有黄金屋,Worthy Book TM 美食特版则汇集了275张饮食餐券,价值超过3000令吉,虽没 黄金屋,也好让消费者享受特别折扣,免费试餐及丰富饮食优惠。所有美食爱好者将对它爱不释手,尤其 是学生和常在外蹦波的年轻职业人士更为每日三餐的良伴。

参与Worthy Book TM 美食特版的饮食餐馆品牌包括了 Subway, Wendy's, Boost Juice Bars, BreadTalk, Cupcake Chic, Gloria Jean's, Krispy Kreme, Carl's Jr, Shogun, Sushi Tei, Saisaki, Chilla Cup, Delectable, 土司工坊(Toast Box), 美珍香, 王帝鸭 ( Ducking), 金加利 (Kim Gary), Gelatomio, Lecka Lecka, 鲜芋仙 (Meet Fresh), Mochi Sweets, Ochado, 歇脚亭 (Share Tea), 烧包先生, The Soya Shop, Ichiban Boshi, Pepper Lunch, 故乡(Ko Hyang), D'Rich, Brotzeit, The Beer Factory, Crazy Potato, Oyster King, 星球工坊 (Planet Popcorn), 士林台湾小吃, Ninja Joe 乡府湘城, 天香回味 等等!

Worthy Book TM 美食特版主编,Ken Kho 分享道“美味佳肴是大家最爱,但去哪里吃?往往是一日三餐 头痛的问题,为了解决这困境,我们设计了一个提供餐饮品牌具针对性的广告媒介平台,让我们有了食物 指南和折扣优惠券合一的概念产品

Ken也分享道接下来的宣传活动包括相关伙伴合作联盟,roadshow 户外宣传活动,网上社交传媒,报章 杂志广告等等。

Worthy Book TM 意识着在未来的日子里推出针对不同产品消费者的相关版本,也提供公司组织量身定制的 客户优惠奖赏书,更增加其网上业务及引入智能手机 applications

预知详情,请浏览 www.worthybook.my  www.facebook.com/worthybook.



Malay Version

Lembah Klang, 5 Jun 2012 - Worthy Media, penerbit Siri Worthy BookTM (www.worthybook.my), telah menerbitkan edisi baru, iaitu Worthy BookTM F&B Edisi Khas 2012-2013, dan kini boleh didapati di semua kedai-kedai buku utama di Lembah Klang, seperti MPH, Borders, Popular, Times, Kinokuniya dan kedai myNEWS.com yang terpilih.

Edisi khas ini memberi tumpuan kepada makanan dan amat bersesuaian dengan mereka yang suka makanan yang sedap di Lembah Klang. Edisi baru ini mempunyai 275 baucar makan bernilai lebih RM3,000 yang membolehkan pengguna menikmati diskaun khas, percubaan percuma dan tawaran makan yang menarik.

Terdapat lebih daripada 55 jenama F&B yang menyertai Worthy BookTM F&B Edisi Khas 2012-2013 seperti Subway, Wendy’s, Boost Juice Bars, BreadTalk, Cupcake Chic, Gloria Jean’s, Krispy Kreme, Carl’s Jr, Shogun, Sushi Tei, Saisaki, Chilla Cup, Delectable, Toast Box, Gelatomio, Lecka Lecka, Mochi Sweets, Ochado, Share Tea, Mr Siew Bao, The Soya Shop, Ichiban Boshi, Pepper Lunch, Ko Hyang, D 'Rich, Brotzeit, Crazy Potato, Oyster King, Planet Popcorn, Shihlin Taiwan Street Snacks dan banyak lagi!

Ken Kho, Ketua Editor untuk Worthy BookTM F&B Edisi Khas 2012-2013 mengkongsikan bahawa " Dilema harian ‘Makan mana hari ini?’ ditambah pula dengan tujuan untuk menawarkan platform pengiklanan F&B yang fokus kepada para jenama F&B telah memberi kami konsep idea untuk buku panduan makanan yang menggabungkan tawaran diskaun yang hebat ".

Ken menambah bahawa aktiviti pemasaran yang dirancang untuk Worthy BookTM F&B Edisi Khas 2012-2013 termasuk pakatan strategik, roadshow di pusat membeli-belah popular dan universiti dan kolej, pengiklanan media luar, media online & sosial dan iklan cetak.

Rancangan masa depan untuk Worthy BookTM termasuk penerbitan edisi fokus bagi pelbagai demografi, program-program kesetiaan korporat, meningkatkan penyertaan laman web mereka dan memperkenalkan aplikasi mudah alih.

Untuk maklumat lanjut, sila lawati www.worthybook.my atau www.facebook.com/worthybook.